1. Even in the face of massive competition, do not think about the competition; think about the customers.

2. People exchange money for their “needs” or ”wants”. Provide those needs or wants.

3. Do not chase, but attract.

4. Making more money will not solve your problems if cash flow management is your problem.

5. Beware of little expenses; a small leak will sink a great ship.

6. You must be able to afford five times the things that you buy.

7. Spend less than you earn.