The Magic of Thinking Big – David J. Schwartz
1. Full Citation
Schwartz, D.J. (1959) The Magic of Thinking Big. New York: Simon & Schuster.
2. Introduction
David J. Schwartz’s The Magic of Thinking Big is a motivational classic that has empowered millions since its first publication in 1959. Drawing from behavioural psychology, salesmanship, and personal anecdote, Schwartz proposes that success is not primarily the result of intelligence, talent, or luck, but of mindset—specifically, the habit of thinking positively and ambitiously. Unlike many contemporary productivity or skills-based books, Schwartz focuses on belief systems as the engine of achievement. This review evaluates the book’s structure, motivational framework, and cultural significance, especially in the context of 20th-century American optimism and personal development.
3. Author Background and Credentials
Dr. David J. Schwartz (1927–1987) was a professor of marketing and a motivational speaker at Georgia State University. He also founded Creative Educational Services, a consultancy focused on leadership and personal development. Though not a psychologist, Schwartz’s influence stemmed from his experience in training professionals and business leaders. His writing blends academic insight with practical sales and communication techniques, shaped by mid-century American business culture.
4. Summary of Contents
The book is structured around practical lessons and behavioural strategies rooted in the idea that believing in oneself and thinking big lead to greater personal and professional success. Key chapters and themes include:
- “Believe You Can Succeed and You Will” – Confidence is essential; faith in success precedes achievement.
- “Cure Yourself of Excusitis” – Defeating self-imposed limitations is critical to growth.
- “Build Confidence and Destroy Fear” – Action is the cure for fear.
- “Think and Dream Creatively” – Encourages innovation, vision, and new perspectives.
- “You Are What You Think You Are” – Mental image shapes performance.
- “Manage Your Environment: Go First Class” – One’s social and professional setting determines ambition and mindset.
- “Turn Defeat into Victory” – Failures are reframed as growth opportunities.
The book ends with a strong call to lead, take initiative, and practice what Schwartz calls “action thinking.”
5. Critical Evaluation
a. Coherence and Argumentation
Each chapter builds logically from the foundational belief that thinking influences behaviour and outcomes. Schwartz repeats key points for reinforcement, ensuring conceptual cohesion even across varied topics.
b. Originality and Intellectual Contribution
While not academically groundbreaking, the book’s central idea—that attitude and belief shape outcomes—helped launch the modern mindset movement. Schwartz’s synthesis of psychology, motivational speaking, and business training contributed significantly to the evolution of the self-help genre.
c. Evidence, Sources, and Method
Schwartz does not use academic citations or rigorous research, relying on case studies, sales anecdotes, and client stories. The book is anecdotal and aspirational, reflecting its context and intended audience rather than academic method.
d. Style and Accessibility
Schwartz’s writing is clear, upbeat, and highly directive. The tone is optimistic, confident, and rooted in action. His use of short sentences, imperative statements, and rhetorical questions creates momentum. Some contemporary readers may find the style dated or overly simplistic, but many still appreciate its clarity.
e. Limitations and Critiques
Critics argue that the book overemphasises positive thinking at the expense of structural or psychological realities. The lack of critical nuance may reduce its applicability in cases involving trauma, mental illness, or systemic barriers. Additionally, its focus on external success (e.g. business growth, leadership image) may not appeal to all values systems. Nonetheless, its motivational strength remains.
6. Comparative Context
Schwartz’s work predates and arguably helped pave the way for later books like Napoleon Hill’s Think and Grow Rich and Norman Vincent Peale’s The Power of Positive Thinking. It also parallels later success frameworks seen in Brian Tracy, Zig Ziglar, and Tony Robbins. Compared to more spiritually or philosophically nuanced works (e.g. Frankl’s Man’s Search for Meaning), The Magic of Thinking Big is grounded firmly in action-oriented American pragmatism.
7. Thematic or Disciplinary Relevance
This book is relevant in entrepreneurship, leadership studies, business coaching, and organisational behaviour. It is often included in business school reading lists and sales training curricula. Its themes are aligned with theories of self-efficacy, optimism, and goal setting in psychology and education.
8. Reflection or Practical Application
Readers consistently praise the book’s clarity and motivational value. Many report long-term changes in self-image, communication, and goal-setting habits. Critics sometimes find it formulaic or overly optimistic, yet its accessibility makes it a favourite for those beginning their journey of personal development.
9. Conclusion
The Magic of Thinking Big is a foundational self-help manual that continues to inspire individuals toward confident, visionary action. While it lacks academic rigour, its influence lies in the reframing of ambition as a product of belief and behaviour. Its enduring appeal rests on its simplicity and bold encouragement to challenge limitation through mental discipline.
Recommended for: Business leaders, sales professionals, students, life coaches, and anyone in search of a motivational push grounded in belief-driven success.
10. Other Works by the Same Author
- The Magic of Getting What You Want (1983) – Explores further practical strategies in confidence and communication.
- Maximize Your Mental Power (1981) – Focuses on mindset and success psychology in career and life decisions.
11. Similar Books by Other Authors
- Napoleon Hill – Think and Grow Rich (1937)
- Norman Vincent Peale – The Power of Positive Thinking (1952)
- Brian Tracy – Goals! (2003)
- Tony Robbins – Awaken the Giant Within (1991)
12. References (only if external works are cited)
- Hill, N. (1937) Think and Grow Rich. New York: Ralston.
- Peale, N.V. (1952) The Power of Positive Thinking. New York: Prentice Hall.
- Robbins, T. (1991) Awaken the Giant Within. New York: Free Press.
- Tracy, B. (2003) Goals!. San Francisco: Berrett-Koehler.
Next up: Daring Greatly – Brené Brown.