Think and Grow Rich


Think and Grow Rich – Napoleon Hill


1. Full Citation

Hill, N. (1937) Think and Grow Rich. Meriden, CT: The Ralston Society.


2. Introduction

Think and Grow Rich by Napoleon Hill is widely regarded as one of the foundational texts of the modern self-help and personal finance genre. Written during the Great Depression and based on Hill’s interviews with over 500 successful individuals (including Andrew Carnegie, Henry Ford, and Thomas Edison), the book presents a formula for achieving success through mental discipline, definiteness of purpose, and belief in oneself. More than a guide to wealth, it is a philosophical treatise on autosuggestion, desire, and subconscious alignment. This review assesses its legacy, structure, philosophical underpinnings, and relevance today.


3. Author Background and Credentials

Napoleon Hill was an American journalist, lecturer, and advisor to business leaders. Commissioned by Andrew Carnegie to identify the principles of achievement, Hill dedicated over two decades to researching and distilling the “Laws of Success.” Despite lacking formal academic credentials, Hill’s influence on motivational literature and entrepreneurial culture is immense. His work laid the groundwork for later personal development leaders such as Earl Nightingale, Tony Robbins, and Bob Proctor.


4. Summary of Contents

The book outlines 13 principles as a success philosophy:

  1. Desire – The starting point of all achievement.
  2. Faith – Belief in the attainment of desire.
  3. Autosuggestion – Repetition of affirmations to reprogram the subconscious.
  4. Specialised Knowledge – Practical learning beyond formal education.
  5. Imagination – Creativity in forming and executing plans.
  6. Organised Planning – Turning desire into actionable steps.
  7. Decision – The ability to make firm and prompt decisions.
  8. Persistence – Continuous effort despite setbacks.
  9. The Master Mind – Synergy through association with like-minded people.
  10. The Mystery of Sex Transmutation – Redirecting sexual energy to creative endeavours.
  11. The Subconscious Mind – The link between conscious desire and infinite intelligence.
  12. The Brain – A broadcasting and receiving station for thought.
  13. The Sixth Sense – Intuitive insight accessible after mastering the prior principles.

Each chapter includes practical instructions, success stories, and motivational exhortations to “burn the ships” and commit fully to one’s purpose.


5. Critical Evaluation

a. Coherence and Argumentation

The structure is methodical, each principle building on the previous. However, some chapters (e.g., on sex transmutation or sixth sense) may feel speculative or vague to modern readers. The logic is internally consistent but not empirically tested.

b. Originality and Intellectual Contribution

Hill’s unique contribution was to synthesise success philosophy, spiritual principles, and psychology into a single motivational doctrine. Though rooted in early 20th-century metaphysics, the book popularised ideas (like visualisation and belief-driven behaviour) that are now common in coaching and mindset disciplines.

c. Evidence, Sources, and Method

The book is anecdotal, not scientific. Hill refers to unnamed sources and often idealises his subjects. While lacking rigorous sourcing, the inspirational quality of the stories remains compelling.

d. Style and Accessibility

Written in a passionate and exhortative tone, the prose is dated yet still accessible. Hill uses repetition and rhetorical force to inspire conviction, making the book ideal for emotional motivation, if less so for analytical readers.

e. Limitations and Critiques

Modern critiques point to the lack of empirical evidence, the vagueness of metaphysical claims, and potential for blame-based thinking (suggesting failure results from lack of faith). Some readers find the message oversimplified, ignoring structural barriers to success.


6. Comparative Context

Think and Grow Rich predates and inspired works like The Power of Positive Thinking (Norman Vincent Peale), Awaken the Giant Within (Tony Robbins), and The Secret (Rhonda Byrne). It shares much with New Thought and prosperity gospel ideologies. Compared to more recent behavioural-based books like Atomic Habits or Grit, it is more mystical than practical, though foundational in mindset philosophy.


7. Thematic or Disciplinary Relevance

This book is foundational in entrepreneurship, business coaching, personal finance, and motivational psychology. It is still used in wealth seminars, mindset training, and corporate leadership courses. It represents the intersection of success psychology, metaphysical belief, and self-discipline.


8. Reflection or Practical Application

Generations of readers have credited Think and Grow Rich with transforming their thinking, especially around money and ambition. Its emphasis on clear goals, affirmations, and persistence has influenced millions of entrepreneurs and sales professionals, though its mystical elements are often adapted or modernised.


9. Conclusion

Think and Grow Rich is a cornerstone of personal success literature, offering a mix of bold optimism, strategic self-discipline, and belief in human potential. While modern readers may find its lack of empirical support limiting, its influence, structure, and motivational impact remain profound. It is both a product of its time and a timeless voice in the culture of personal achievement.

Recommended for: Entrepreneurs, mindset coaches, personal finance students, sales professionals, and readers seeking belief-based motivation rather than behaviourist theory.


10. Other Works by the Same Author

  • Success Through a Positive Mental Attitude (1959, with W. Clement Stone)
  • You Can Work Your Own Miracles (1971)
  • Your Right to Be Rich (lecture compilations, posthumously published)

11. Similar Books by Other Authors

  • Norman Vincent Peale – The Power of Positive Thinking (1952)
  • Earl Nightingale – The Strangest Secret (1956)
  • Rhonda Byrne – The Secret (2006)
  • Bob Proctor – You Were Born Rich (1984)

12. References (only if external works are cited)

  • Peale, N.V. (1952) The Power of Positive Thinking. New York: Prentice Hall.
  • Byrne, R. (2006) The Secret. New York: Atria Books.
  • Robbins, T. (1991) Awaken the Giant Within. New York: Free Press.